There is too much choice at the moment, the tyranny of choice. The only way to make sure that your idea, bad or good, becomes influential, you have to make sure this idea is different from all other ideas! It may be crazy, it may be risky-looking, but this is really the “safe” way to play it — to be noticed and given the attention of consumers, clients, constituency or your boss, you need to stand out, and the only way to do that in this world of overflow of information, is to be different.
Steve Jobs – Think Different is one example. A host of other examples come from Seth Godin’s TED talk embedded below. To me, the most remarkable of all what he says is that one needs to go out of comfort zone, to get noticed, to be different, and to command attention of the others to have the forum to push ideas. And then it’s up to how good or bad the idea is.